Overview

The PPC Executive is part of the Group & Online Marketing team reporting into the Head of Performance Marketing. You will be part of a dynamic team and you will have close interaction and responsibility for working on the PPC accounts across the group.

We’re looking for a confident and experienced PPC Executive who can hit the ground running.

  • This is a remote role and will remain remote irrespective of government guidelines. Occasional travel to the main office in Kent or major cities in the UK will be required.
  • Flexible working hours
  • Salary £28k

Responsibilities

  • Setting up and day-to-day running of PPC accounts, including deployment of the performance marketing strategy as defined by the Head of Performance Marketing
  • Planning, launching, analysing and optimising campaigns across PPC
  • Optimising the return on ad spend (ROAS) and monitor budgets and search performance against set targets and CPAs
  • Maximising visibility, rank, click through rate (CTR) and conversions
  • Conducting keyword analysis
  • Reporting of KPIs to the business, ensuring continuation of high performance
  • Identifying future opportunities within search and optimise performance
  • Providing data driven analytics to generate new ideas that engage with new and existing website users to generate quotes and sales
  • Using Google Analytics and Search Console to measure, analyse and make data driven decisions based on current activity
  • Ability to manage multiple projects and meet deadlines
  • Exceptional communication and organisational skills
  • Keeping up to date with cutting edge PPC strategies and industry news

Qualifications

  • A minimum of 2 years PPC experience
  • Solid experience using Google Ads, Bing Ads, Search Console and Google Analytics as well as PPC tools like Optymzr
  • Commercially astute, can identify and suggest opportunities to the Head of Performance Marketing
  • Analytical minded and comfortable with data, performance analysis and reporting
  • Excel skills required
  • Self-motivated and organised with a high attention to detail
  • Proactive with a high level of common sense and initiative
  • Ability to work independently
  • Ability to concentrate on the task in hand and see work through to its natural conclusion
  • An understanding of SEO and paid social media would be an advantage
  • The opportunity to become a key player in a growing team

Marketing And Media

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GerrardWhite

£28,000 per annum

Permanent

Pay Executive